Agrii Romania deploys DRUID AI chatbots to automate sales processes

Agrii Romania deploys DRUID AI chatbots to automate sales processes

Agrii Romania announces the Amira chatbot, created on DRUID technology, to boost sales agents’ productivity

Agrii Romania, one of the largest distributors of inputs in Romania, provider of Intelligence and Innovation for local agribusiness, announces the launch of the Amira chatbot, to facilitate the work of sales agents in providing information about hybrids, active substances, and specific products used by farmers. The Amira solution is developed in collaboration with DRUID, a leader in conversational technology.

Amira is integrated with the collaborative Microsoft Teams platform and acts as a search engine in the database for the sales agents. Thus, over 200 sales agents get immediate responses about plant protection products, seeds, producer prices, as well as detailed reports.

Amira constantly refreshes its knowledge and makes recommendations based on specific requirements or historical information. For instance, for a corn crop, Amira displays the hybrid options offered by the producers and, after selecting the desired brand, communicates the standard price and payment options. All proposals take into account the crop, sowing rules for each variety, active substances, or concentrations. Moreover, the sales agent has the possibility to offer on the spot a discount to speed up the sales process.

"Amira marks an important moment in the evolution of Agrii Romania, through the speed and efficiency it brings to our colleagues. Reality forces us to focus on digitalization and quick access to information, for a superior interaction with our customers. After only two months from the implementation, 200 users actively communicate with Amira ", says Monalisa Ungureanu, CEO of Agrii Romania.

"Amira means the first step for DRUID in the agribusiness sector. I am happy to discover such a high-tech company, eager to adopt an avant-garde conversational AI solution. I believe in a strong positive impact from this collaboration", says in his turn, Liviu Drăgan, CEO of DRUID.

DRUID is the only company in Romania specialized in the development of intelligent virtual assistants, dedicated to complex Enterprise processes, and one of the few global suppliers that cover all types of implementations - cloud, hybrid, or on-premises. Over 500 pre-configured conversational templates on roles, processes, and industries ensure launch in production in just a few weeks.

DRUID ( is a global leader in Conversational AI Automation. DRUID’s no-code platform enables enterprises to automate customer and employee communications using AI-driven virtual assistants. 500 predefined conversational skills and award-winning native connector with UiPath bots offer 3x-5x faster deployments. DRUID is available in any deployment scenario and supports conversations in any language and on any digital channel.

About Agrii Romania
Agrii Romania ( places a deep emphasis on strategic directions, but also on the promotion of values, such as integrity, innovation, partnership, people, and community. AGRII company is a leader in the market on all sales segments of the market. The distribution channel is spread throughout the country, and consists of 23 logistics points, 41 owned phyto-pharmacies, with a footprint of more than 1,800,000 ha, and over 7,000 partner farmers. Agrii Romania invests in digital technology, real support for the decisions that farmers have to make.

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