Groupama uses DRUID conversational AI to automate customer interactions

Amelie, Groupama's second virtual assistant built on DRUID technology, is now available to the company's clients

Groupama, one of the market leaders in the Romanian insurance market, is expanding how it interacts with clients by launching a virtual assistant that is always available on the company's website. Amelie is based on DRUID's conversational technology and responds instantly to inquiries from Groupama customers and guests at any time of day.

The Amelie virtual assistant can provide relevant information regarding the Groupama insurance portfolio's main product categories, such as Cars, Travel, Properties and Goods, Life, and Health. Customers can learn more about how to purchase these products, the procedures for submitting claims, and obtaining the relevant documentation, settlement deadlines, and emergency aid information.

The information is constantly updated, with customers having the option to ask free questions or to follow in a guided way the suggestions of topics offered by Amelie. In the first week after launch, Amelie recorded over 1000 interactions.

"Amelie possesses an incredible knowledge base. She rapidly picked up on the various areas of interest for Groupama clients and guests, whether it was vehicle insurance, travel, property and commodities, life, or health. We are thrilled to be a part of Groupama's digital transformation with Amelie, the second literate virtual assistant built on our technology and available to customers 24 hours a day," said Liviu Dragan, CEO of DRUID.

Groupama previously collaborated with DRUID to create Ioana, an internal chatbot that provides staff with up-to-date information about internal processes, specific measurements during the Covid-19 pandemic, and other useful indicators.

DRUID ( is a global leader in Conversational AI Automation. DRUID’s no-code platform enables enterprises to automate customer and employee communications using AI-driven virtual assistants. 500 predefined conversational skills and award-winning native connector with UiPath bots offer 3x-5x faster deployments. DRUID is available in any deployment scenario and supports conversations in any language and on any digital channel.

About Groupama
Groupama (, a leader in the Romanian insurance market, is recognized for the quality of services and flexible insurance solutions offered to over 1 million individual customers and over 80,000 companies. Part of an international insurance and financial services group, mutualist and with a history of over 100 years, with 32,600 employees serving over 13 million customers worldwide, Groupama orients its development strategy around its most important partners, the clients, for which the group develops simple and flexible products and services, adaptable to any needs, which ensure the continuity of plans when unforeseen events occur.

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