IMPULS-Leasing deploys an intelligent virtual assistant developed by DRUID to digitalize its customer interactions

DRUID has developed for IMPULS-Leasing an AI virtual assistant to digitalize its customer interactions and enable the best product experience.

DRUID, a market leader in conversational AI solutions, has developed for IMPULS-Leasing an AI virtual assistant to help digitalize its customer interactions and enable the best product experience.


London, March 13th 2023. DRUID and IMPULS-Leasing, one of the top players in the local leasing industry, jointly announce the implementation of a conversational AI solution designed to simplify customer interactions with the company and digitalize the overall engagement experience.

The intelligent virtual assistant ILINCA is available directly on the company's website. It can offer round-the-clock support for visitors seeking information on various topics, delivering personalized responses to questions about their financing contracts, registration, advance payments, or payment delays. The conversational assistant is learning with each new interaction it supports, thereby expanding its support capabilities with each passing week. There are plans for ILINCA's functionalities to be soon complemented by a Self-Service section, where customers can manage all their contracts and related details online. The assistant will also be able to automatically issue the authorizations needed for leasing clients to travel outside the country, as well as statements required for service repairs or for issuing parking vignettes in Bucharest.

In addition to the current FAQ capability, ILINCA offers customers an easy, fast, fully digital means to update their personal information. Available for both individuals and companies, this functionality translates into a guided chat session that takes the client through all the steps necessary to stay updated with existing regulations.

ILINCA can also support the sales process by offering car dealership employees conversational support for preparing customer quotations and ensuring on-the-spot pre-approvals. The intelligent virtual assistant can do so thanks to its back-end integration with IMPULS-Leasing's internal system, which grants access to the information required to offer a perfectly calibrated offer for each purchase.

"We are committed to delivering high-quality service for our customers, making it easy for them to interact with the IMPULS-Leasing website to find the information they are looking for faster and 100% online. In partnering with DRUID, we were able to find a technology solution that helps us not only deliver this improved customer experience but will also enable us to scale our customer support in the future", Răzvan Diaconescu, IMPULS-Leasing CEO, said.

"Automation is no longer optional. In today's digital-first customer service landscape, businesses interested in maximizing revenues and customer loyalty need to rethink the experience they offer. Conversational AI is a strategic investment that can help provide a more personalized experience for customers while delivering a fast ROI and a positive impact on the bottom line", Liviu Dragan, DRUID CEO, added. 


 About DRUID
DRUID ( is an end-to-end platform for building, deploying and scaling AI-driven conversational business applications, designed to deliver next-level employee productivity and the total customer experience in the most intuitive way. Acting as a front layer to all digital operations, DRUID unifies and enhances the existing technology landscape while mitigating app fatigue (learning and adapting to new systems). In addition, DRUID intelligent virtual assistants enable fast, personalized, omnichannel, and hyper-automated interactions while speaking each organization's language via open integrations with any existing enterprise systems and RPA technologies. Starting with 2018, DRUID actively builds on its vision to provide each employee with an intelligent virtual assistant, establishing an extensive 160+ partner network and servicing 175+ clients worldwide. 

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