BCR Leasing deploys DRUID conversational AI assistant to provide financing information to customers

BCR Leasing launches LEA, an intelligent virtual assistant, that provides financing information and learns from customer interactions.

DRUID, a market leader in conversational AI solutions, has partnered with BCR Leasing to develop an AI virtual assistant that interacts anytime and from anywhere with the company's customers.

  • LEA is BCR Leasing’s new AI virtual assistant, available anytime and from any mobile device to offer real-time information.
  • LEA is an evolving intelligent chatbot, ready to answer questions related to BCR Leasing financing solutions and learn from each new interaction with customers.
  • LEA offers general assistance, as well as specific information about the products or services available for customers, be they individuals or companies.

In the first phase of the project, LEA, the conversational virtual assistant developed on DRUID’s technology platform, will be implemented on the BCR Leasing website and will serve as a digital entry point for both existing and potential customers.

LEA will provide general assistance, as well as detailed information about BCR Leasing's financing options. The conversational chatbot also serves to attract potential customers by guiding all users interested in leasing financing to leave their contact information to receive an offer. LEA uses real-time data, learning and improving its abilities by interacting with the company's online customers.

BCR Leasing aims to accelerate the digital transformation of its customers’ experience, and LEA represents yet another step the company is taking in this direction. A similar artificial intelligence-based project will also be implemented in BCR Leasing’s Self-Service platform to simplify the customer experience.

“LEA is part of BCR Leasing's strategy of incorporating artificial intelligence into our customers' financing and advisory process. Everything we do stems from our desire to serve them as efficiently as possible while also being as responsive to their needs as possible. We see customers’ rising expectations in terms of the ease, simplicity, and speed of accessing services and products, and thus we accelerate our efforts to digitize our customers' experiences with each new project. LEA enables us to create a new channel for interacting with customers, one that is accessible at any time and from any location, allowing the most personal financial dialogue possible in an online environment", said Vlad Vitcu, BCR Leasing CEO.

“In a world that increasingly equates time with money, customers grow impatient and expect immediacy in everything they do, including their interactions with financial institutions. Conversational AI solutions can help manage these expectations. The project developed in partnership with BCR Leasing will allow the company to provide clients with a more scalable, fast, efficient, and convenient support service. Conversational automation is a vital element in any digital process that aims to improve customer satisfaction," Liviu Drăgan, DRUID CEO, added.

DRUID ( is an end-to-end platform for building, deploying and scaling AI-driven conversational business applications, designed to deliver next-level employee productivity and the total customer experience in the most intuitive way. Acting as a front layer to all digital operations, DRUID unifies and enhances the existing technology layer while mitigating app fatigue (learning and adapting to new systems). DRUID intelligent virtual assistants enable fast, personalized, omnichannel, and hyper-automated interactions while speaking each organization’s language via open integrations with any existing enterprise systems and RPA technologies. Starting with 2018, DRUID actively builds on its vision to provide each employee with an intelligent virtual assistant, establishing an extensive 180+ partner network and servicing 150+ clients worldwide.

About BCR Leasing
BCR LEASING IFN ( has been present in the Romanian leasing market since 2001 as a subsidiary of the Romanian Commercial Bank, part of the Central European financial group ERSTE Group. The company offers a full range of financial leasing and credit services for the purchase of durable goods: vehicles (cars, commercial vehicles, car fleets) and equipment (agricultural machinery, medical equipment, software, and IT equipment, etc.).

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