DRUID Implements Advanced AI Virtual Assistant Solution for Dacia Romania

DRUID and Dacia joined forces to successfully implement an intelligent Virtual Assistant, enhancing the digital infrastructure of Dacia’s dealer network and reinforcing their commitment to top-tier customer service through innovative technology.

London, 11 June 2024 - DRUID, a leading AI company specializing in conversational solutions, has successfully implemented an AI Virtual Assistant for Dacia Romania. This collaboration marks a significant milestone in the digitalization of Dacia’s dealer network, reinforcing its commitment to providing top-tier customer service through innovative technology. 

The project’s core feature is an AI Virtual Assistant designed to understand and respond to user queries with human-like precision. By converting Romanian sentences from various document types (Word, PDF, Excel, etc.) into machine-friendly queries, the Virtual Assistant efficiently retrieves and delivers relevant information in natural language.  

The solution includes a user-friendly web platform for defining and configuring the assistant. It features a proprietary natural language understanding module that recognizes user intents and entities and provides tools for creating, editing, and training the bot’s responses.  

This innovative solution underscores Dacia's commitment to dealer network excellence through 2024-level digitalization. Simultaneously, DRUID proudly aligns its brand with Dacia, marking this project as one of its flagship initiatives of 2023. 

We are immensely proud to collaborate with Dacia Romania and the Renault Group. This project not only highlights our technological capabilities but also our dedication to enhancing customer experiences through AI-driven solutions,” said Liviu Dragan, CEO of DRUID

Viorel Asaftei, Sales & Network Director South Eastern Europe at Dacia, added: “The implementation of Druid’s AI Virtual Assistant is a testament to our ongoing commitment to innovation and customer satisfaction. By integrating this advanced technology, we ensure that our dealer network remains at the forefront of digital transformation, providing unparalleled service to our clients.” 

About DRUID:  
DRUID ( is an end-to-end platform for building, deploying, and scaling AI-driven Conversational Business Applications, designed to deliver next-level employee productivity and the total customer experience in the most intuitive way. Acting as a front layer to all digital operations, DRUID unifies and enhances the existing technology landscape while mitigating app fatigue (learning and adapting to new systems). In addition, DRUID intelligent virtual assistants enable fast, personalized, omnichannel, and hyper-automated interactions while speaking each organization's language via open integrations with any existing enterprise systems and RPA technologies. Starting in 2018, DRUID actively builds on its vision to provide each employee with an intelligent virtual assistant, establishing an extensive 160+ partner network and servicing 250+ clients worldwide.


About Dacia and Renault Group 

Founded in 1966, Dacia is the most important car manufacturer in Romania and the most important exporter, making a significant contribution to the country's Gross Domestic Product and structuring the national economy through its extensive network of suppliers. As a Renault Group brand since 1999, Dacia is present in 44 countries on four continents, offering robust, reliable vehicles adapted to the needs and lifestyles of many customers. Its models have become true benchmarks in the car market: Logan has democratized access to new car ownership, Duster has established itself as the most affordable SUV. In contrast, Sandero has become the leader in sales to individuals in Europe. Dacia Spring is already establishing itself as an electric mobility solution that is accessible to all.   


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