customer support

Cărtureşti introduces DRUID AI virtual assistants for customer support automation

Cărtureşti introduces DRUID virtual assistants to automate customer support tasks and provide a superior user experience for their cultural community.

DRUID, a leader in conversational technology, announces the signing of a partnership with Cărtureşti, the first concept bookstore and the largest cultural community, for the design and development of a chatbot that will offer a modern digital experience to book enthusiasts and the entire cultural community gathered around the Cărtureşti brand.

The partnership between DRUID and Cărtureşti came to life due to the bookstore's desire to be closer to its customers and to respond to requests quickly, in a simple and friendly way. Thus, after a pilot project was carried out at the end of 2019, Cărtureşti decided to adopt a FAQ-type virtual assistant to simplify the routine activities of the call center department by taking over the most common questions and offering quick and intelligent answers to customers.

The Cărturești Assistant is hosted on the website and is integrated with its database. The chatbot is designed, trained, and taught to quickly search for information in the database and automatically respond to the interests of site visitors, thus relieving the call center agents from providing answers through manual searches. The Assistant is available 24/7 to all the Cărturești enthusiasts. The Assistant learns quickly and provides information on order history, returns, product searches, stock checks, or store displays if the products you are looking for are available in stock, complaint handling, and suggestions. The company's wish was that, during working hours, the virtual assistant would also offer the possibility of routing to human operators, who will hold several conversations simultaneously.

"The Cărturești Assistant will guide customers through our over 300,000 products offered, will attend them in the purchase process, and will make recommendations. I am convinced that this chatbot will have a positive impact in the digital experience of interaction with the Cărtureşti brand and in the satisfaction of our readers", Adrian Păun, Online Marketing Manager Cărtureşti, noted.

"I am honored by the trust that Cărtureşti has given us, a new reference name in Romania that adopts the DRUID technology. My personal attraction to books, art, and culture, in general, turns this partnership into a soul project", added Liviu Drăgan, CEO of DRUID. 

DRUID ( is a global leader in Conversational AI Automation. DRUID’s no-code platform enables enterprises to automate customer and employee communications using AI-driven virtual assistants. 500 predefined conversational skills and award-winning native connector with UiPath bots offer 3x-5x faster deployments. DRUID is available in any deployment scenario and supports conversations in any language and on any digital channel.

About Cărturești
Cărturești is the first concept bookstore in Romania, which opened at the end of 2000, and is dedicated to a new experience of buying and promoting books and cultural products. Becoming the most important bookstore chain on the Romanian market, Cărturești currently has 38 spaces that redefine the idea of a bookstore and an online platform ( dedicated to the community of passionate readers in the country and abroad.

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