OTP Leasing boosts customer experience with Eliza, DRUID AI virtual assistant!

OTP Leasing pushes the boundaries of digital transformation with the use of DRUID conversational technology to improve customer experience.

Digital transformation, the next frontier in 
growing the leasing industry

Customers are looking for convenience and improved assistance from finance and leasing companies, for a seamless user experience, which means enabling customers to engage with the organization anywhere and anytime. Offering an enriched customer experience by becoming truly customer-centric and meeting today’s high customer expectations increases loyalty, retention, and value. Integrating AI enabled technology is thus paving the way towards new, more agile business models and, in the long-term, to the potential development  of products and services that better answer customers’ needs.

The Challenge

In an increasingly competitive Romanian leasing industry, with ever-higher numbers of players entering the market, growth has begun to depend on identifying new ways to drive revenue. Visionary companies, with a clear sight of the future of the market, like OTP Leasing, had begun to realize the inevitability of bringing digital transformation to an otherwise quite restrictive and traditional sector. The onset of a global pandemic in the first quarter of 2020 only hammered the point home and accelerated the digital transformation process.

  • Main goals

  • Key wins

  • Testimonial

Delivering on high expectations through automation

The disruption in both the marketplace and the workplace that has come from the COVID-19 pandemic is one more factor contributing to the growing demand for automation. Even before the pandemic, rising expectations from a new breed of digitally savvy customers had brought many leasing companies to the point of inflection. 

  • Provide a digital, modern conversational experience for customers.
  • Reduce the time required to complete the leasing offer process.
  • Automate client eligibility checks for validating financing.
  • Offset the workload of back-office personnel.
  • Enable 24/7 support for existing customers.
  • Provide centralized lead information for sales consultants.

100% back-end accuracy with no human error

OTP Leasing’s sales consultants receive all the necessary information about the opportunities collected through ELIZA, improving the response time for customers.

Key wins for OTP Leasing:
  • Ensuring faster access to 100% accurate information for sales consultants, which leads to smoother operational processes.
  • Improved customer support for existing customers, allowing for frictionless access to relevant information.
  • Streamlined, shorter leasing offering process for companies, resulting in richer customer interactions and higher customer satisfaction.
  • Reduced workload for back-office personnel handling customer service, freeing up time for more value-added tasks.

"ELIZA is designed starting from the recurring requests of our customers who need financing. It is a natural extension of our efforts to provide friendly solutions for local businesses, which support the reduction in bureaucracy and a shorter waiting time for contract validation, thereby allowing companies to focus on business development."

Head of Marketing and Digital Transformation,
OTP Leasing Romania


The Solution

65% of customers believe that their experience on the company website is crucial in their loyalty and willingness to recommend the brand. At present, an essential pillar to base the customer experience upon is the enabling of digital interactions anytime and anywhere. 

Thus, ELIZA was launched, a virtual assistant chatbot based on DRUID technology that automates the credit offer process for companies and, simultaneously, enables 24/7, one-click customer support for existing customers. Deployed directly on the OTP Leasing website, ELIZA can be accessed by both existing customers through the secure My Leasing platform and by potential customers. 

OTP Leasing’s customers can have instant access to queries related to their account or the status of their installments. They can also download the necessary documentation required to report damages or to enable travel abroad. Potential customers, on the other hand, can use the chatbot to generate various installment simulations. Should they wish to proceed with the leasing offer, ELIZA further identifies and captures the company data starting from its unique tax registration code, automatically verifying its financial and legal situations, and then saving the collected information in the company’s CRM.


For customers, digital provides them with a seamless and superior customer experience, and their entire customer journey is likely to shortly become fully digital. Interestingly, in 2025, it is expected that 85% of a customer’s brand experience will occur without any human interaction.

As with global trends in other industries, asset finance and leasing are fast becoming an all-digital experience. Those finance and leasing institutions that do not digitally transform will soon find themselves in a very precarious position compared to their more digitally agile competitors.



Boost customer experience now. See how leasing institutions can benefit from conversational AI!


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